Shaping Digital Generation, Dubai
CRM, clienteling, guest apps and data for luxury hospitality and retail. Ten years of projects, from the first audit to the day your teams use the tool.
01 Expertise
An audit of your systems and of how your teams really use them, then a roadmap with priorities, budget and order of work. Existing systems are modernised step by step.
One record per client across boutiques, front desk, e-commerce and after-sales. Mostly on Salesforce, set up around the way your advisors actually sell.
White-label apps and concierge tools. Your guests ask, order and book. Your staff see every request in one place.
Property management, stock, point of sale and back office, connected to what you already run. Built to hold during peak season.
Clean data first. Then automation and AI where they save your teams real time: forecasting, routing requests, preparing a client visit.
02 Projects
We name a client only with their agreement. Case studies, architecture and references are available under NDA.
End-to-end CRM implementation: a single view of each client and each timepiece, sales handled in one tool, every piece traceable.
One interface for suite holders. They invite their guests, then choose catering, drinks and gifts in real time, all in the same place.
Point of sale, CRM, stock and personalised shopping, connected in one system for the sales teams.
A cloud property management system that brings together bookings, operations, housekeeping, food and beverage, and finance.
03 Method
The same five steps on every project. How long each one takes depends on you.
We look at your systems, your data and how your teams actually work.
You receive
Architecture, user journeys and integration plan, agreed with you before anything is built.
You receive
Short cycles with regular demos. Testing and security checks are part of the build.
You receive
Phased go-live, staff training and documentation, so the tool is actually adopted.
You receive
Monitoring, fixes and new features. We stay after launch.
You receive
04Founder
My name is Gautier Swiercz. For more than ten years I have worked on the client systems of luxury houses: CRM, clienteling, integrations, data.
What I learned on the ground is simple. A good tool goes unnoticed. The advisor in the boutique or the concierge at the desk finds the client right away, and everything else follows quietly. That is what we mean by architecting the invisible.
I founded Shaping Digital Generation in Dubai to run these projects from start to finish, close to the people who will use them.
Gautier Swiercz, Founder
05Perspectives
Note·6 min read
The Boston Consulting Group has released its first Intelligent Cities Index, placing Dubai second worldwide, ahead of New York, Washington and Amsterdam. The measure rewards not the volume of AI adoption but its real effects on quality of life. It is the first independent assessment of outcomes, and it says something other than the announced ambitions.
Perspective·6 min read
High-end Swiss watchmaking entrusts AI with forecasting, quality control and upstream design, but reserves the final gesture for the artisan's hand alone, engraving, Grand Feu enamel, micro-engraving. Artificial intelligence handles the organization, never the gesture.
Study·7 min read
Facing counterfeiting and European regulatory ambiguity over AI-generated recommendations, houses such as Richemont and LVMH are reorienting artificial intelligence toward digital identity and the provenance of pieces. Trust is now built through technological proof of origin rather than the promise of style.
06 Contact
A few lines are enough. We reply within 48 hours.
Or write to us directly
[email protected]A smaller company? Shaping Studio offers the same method in short programmes with a clear scope.
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